Hisense has unveiled a new television advertisement to build excitement for the upcoming 2026 FIFA World Cup, marking the start of its latest promotional campaign. The ad captures scenes ranging from grassroots football fields to living rooms filled with anticipation, highlighting moments of joy, resilience, and unity. It showcases how football connects people across age, culture, and geography, creating emotional bonds.
Leveraging RGB MiniLED technology, Hisense delivers “natural true-to-life colors” that faithfully reproduce the vibrancy of the pitch. With its wide color gamut and precise color accuracy, every thrilling moment appears vivid and immersive, making viewers feel as though they are right there in the stadium.
Hisense will serve as the official exclusive Video Assistant Referee (VAR) replay television supplier for the 2026 FIFA World Cup. The company will provide high-end RGB MiniLED displays for the Video Operation Rooms (VOR), enabling VAR officials to review match footage with exceptional clarity, color precision, and detail. This technology is designed to support accurate and timely decision-making during the tournament, further enhancing the integrity of the game.
The campaign reflects Hisense’s commitment to combining cutting-edge display innovation with the universal appeal of football, as it looks to engage fans worldwide ahead of the world’s most-watched sporting event.